Between 2020 and 2025, the global market for gluten-free food is expected to grow from US $5.6 billion to US $8.5 billion.
Table of Contents
Introduction
The global gluten free food market is expected to grow at a significant rate in coming years. The Gluten free food market is segmented in terms of type, distribution channel, and geography. Gluten is a protein compound that is primarily found in wheat, barley, and rye, among others. Gluten causes various health issues, which include gluten-intolerance and celiac disease, among others.
Gluten intolerance and increasing obesity in developed countries are acting as push factors in the market. Gluten free food mainly finds application in the bakery segment, which is augmenting its demand globally. Technological advancement in the field of gluten free bakery products has acted as a catalyst for product innovation. Hence, key manufacturers in the gluten free food market are focusing on product innovation as a key marketing strategy to innovate gluten free food products.
Report Overview
| Aspect | Details |
| Base year of Estimation | 2016 |
| Value Estimation Year | 2017 |
| Forecast Period | 2017 – 2025 |
| Historical Data Period | 2014 – 2016 |
| Regional Scope | North America, Europe, Asia Pacific, Middle East & Africa (MEA) and Latin America |
| Report Coverage | Technology Analysis, Market Dynamics, Market Trends, Segmentation Overview and Competitive Landscape of the market |
Gluten Free Food Market Segmentation Overview
| Term | Segments |
| By Type | Bakery, baby food, ready meals, cereals, pasta and others. |
| By Distribution Channel | Hypermarket, supermarket, online retailing and conventional stores among others. |
| By Region | North America, Europe, Asia Pacific, Middle East & Africa (MEA) and Latin America |
Key Questions Addressed By the Report
- What will be the nature of growth of the market till 2025?
- What are the major push factors that will affect the growth of the market?
- What are the growth possibilities in different segments of the market?
- Who are the leading market players?
- What are the key strategies implemented by the market leaders to sustain growth in the market?
- What is the major restraining factor of the market?
- What are the ways to generate new revenue streams?
- In-depth analysis of the competitive landscape and competitor behavior in the market.
Technology Analysis
The first manufacturing process involves the selection of raw materials for developing the formulae. It is very important to completely screen the behaviour of raw materials during heating, cooling, and mixing, as these raw materials perform differently. The various raw materials include corn, rice, teff, buckwheat, and other non-gluten containing flours. The second step involves correct water level adjustment for mixing and baking, which in turn aims at the development of a new formula. The final step involves anticipation of the final product’s properties.
Market Dynamics
As of 2016, growth in consumption of gluten free bakery products is driving the global gluten free food market. In addition, an increase in per capita intake of gluten free biscuits is also boosting the demand for gluten free bakery products. Key manufacturers in the gluten free food market are focusing on adopting unique marketing strategies and by applying new ingredients, developing innovative gluten free bakery products. These products resemble their gluten-containing counterparts, which in turn aim to maintain the same texture and flavor.
The various health benefits of gluten free food include improving cholesterol and energy levels and also promoting digestive health. In addition, gluten free foods also help with weight management. Trends indicate that most consumers are on a gluten free diet without knowing the symptoms of celiac disease. Therefore, in most cases, it remains untreated as consumers are unaware of the possible ill effects of this disease. Therefore, low knowledge penetration regarding celiac disease is identified as a major restraint for the global gluten free food market. In coming years, favourable regulations by various food and safety authorities in western countries are expected to provide more opportunities for key manufacturers to increase their manufacturing output. In addition, focus on the fresh food industry is expected to emerge as a growth opportunity for the market during the forecast period of 2017 to 2025.
Market Trends
In the past, gluten free food was a prescribed food for gluten intolerance or obesity. Currently, gluten free foods have become a lifestyle choice for consumers. The demand for gluten free food is projected to grow during the forecast period as retailers are focusing on developing in-store signage. Furthermore, they are also launching their own private-label products. Gluten free food products are generally expensive, but consumers consume them for medical reasons or to cure health related problems due to rising health and wellness awareness. As far as the distribution channel is concerned, consumers prefer to buy gluten-free foods from natural food stores rather than traditional supermarkets. Hypermarkets and supermarkets are also one of the fastest growing segments in the distribution channel. The rising number of celiac disease patients and growing awareness of consumers about the various health benefits of gluten free food are acting as a driving factor in the growth of the North American and European gluten free food markets.
Segmentation Overview
By Type
By type, the gluten free food market has been segmented into bakery, baby food, ready meals, cereals, pasta, and others.
- Baby food,
- Ready meals,
- Cereals,
- Pasta, and
- Others
By distribution channel
By distribution channel, the gluten free food market is divided into hypermarkets, supermarkets, online retailing, and conventional stores, among others. In 2016, gluten free bakery held the largest market share, due to its wide application in breads, cakes, biscuits, flours and others.
- Hypermarkets,
- Supermarkets,
- Online retailing, and
- Conventional stores
By Regions
The market has been divided into five regions: North America, Europe, Asia Pacific, the Middle East and Africa (MEA), and Latin America. In terms of revenue and volume, Europe held the largest share of the gluten free food market. The growth of the European gluten free food market is driven by a wide variety of gluten free products in supermarkets followed by heavy merchandizing by manufacturers. By the end of 2025, North America is expected to become the second largest market for gluten free food by 2025.
- North America,
- Europe,
- Asia Pacific,
- The Middle East and Africa (MEA), and
- Latin America
Competitive Landscape
The market leaders in the gluten free foods market are: Kraft Heinz Company (the United States), Dr. Schar AG/SpA (Italy), Boulder Brands Inc. (the United States), Hain Celestial Group, Inc. (the United States), Freedom Foods (Australia), Genius Foods Limited (the United Kingdom), Kellogg’s Company (the United States), and Mrs. Crimble’s (the United Kingdom). Leading companies, such as Boulder Brands Inc. and Dr. Schär AG/SpA, are focusing on developing new products in order to maintain their market position and generate new revenue streams.The key strategies adopted by the key players in the global gluten-free food market are product innovation, adhering to the safety standards and regulations set up by the governments of respective countries, and mergers and acquisitions. For example, on January 14, 2015, Boulder Brands, Inc. partnered with Pizza Hut, the leading pizza company. The partnership was aimed at launching the first gluten-free pizza. In comparison to Europe and North America, Asia-Pacific, Latin America, and the Middle East and Africa (MEA) have a lower concentration of gluten-free food producers.
Conclusion
Considering the product innovation and rising applications of gluten free bakery products in emerging economies, it has been estimated that the market for gluten free food products is about to accelerate at a rapid pace in coming years. Furthermore, most consumers in Asia-Pacific, Middle East and Africa (MEA), and Latin America are unaware of gluten intolerance. Hence, key manufacturers are required to tap into this market to increase their presence and revenue. This, in turn, is driving the global gluten free food market and is expected to grow at a significant rate during the forecast period.
The latest news from the industry straight to your inbox.
Join 2,000+ subscribers for exclusive access to our monthly newsletter with market research data, industry news.
